Implications Of The Post Apocalyptic Anxieties - 1993 Words

Implications of The Post-Apocalyptic Anxieties Naturally, a person who is facing anxiety might pull away from conditions that have triggered similar feelings in the past. Anxieties are of different types including existential anxiety which results from facing an existential crisis, angst, and nihilistic feelings. Other categories of anxiety are test anxiety, stage fright, stage fright, and somatic anxiety. Stranger anxiety and social anxiety occur when a person is around a strangers (Karam 193). Such anxieties are evident in The Road, and McCarthy illustrates this in a verbose way. Anxieties in the road are both short term and long term. Unlike trivial anxieties in the day to day world, those of a post-apocalyptic situation are long lasting and some never end and require only love and family to heal. Love As Remedy. The unnamed father in the road takes care of his son with a lot of love. The young boy and his father love and care for each other all the time to cover for the anxiety. The author remarks that the boy hangs on to him all the time in fear of the unknown. The small boy seeks refuge and love from his father. When the father attempts to leave the boy to go and look for firewood, the boy cries and claim that he is afraid to be left alone. This depicts the fear he feels, especially if he is left alone. The young boy keeps clutching on his fathers coat for safety (McCarthy, 2006, p.34). The father carries the boy across the field, stopping to catch a breathShow MoreRelatedImplications Of The Post Apocalyptic Anxieties Essay2000 Words   |  8 PagesImplications Of The Post-Apocalyptic Anxieties INTRODUCTION Naturally, a person who is facing anxiety might may pull away from conditions that have triggered similar feelings in the past. Anxieties are of different types including existential anxiety which results from facing an existential crisis, angst, and nihilistic feelings. Other categories of anxiety are test anxiety, stage fright, stage fright, and somatic anxiety. Stranger anxiety and social anxiety occur when a person is around a strangersRead MoreEssay on Philip Larkin - A Voice of Pain for This Century1626 Words   |  7 Pagestogether, apart, together movement of waves, personifying the mortal need to wish ourselves together, / Yet sue for solitude upon our meetings (l. 3,6-7). The human heart itself is a wave, carrying Laments, tears, wreaths and rocks in a deluge of anxiety and sorrow (l. 14). Silver-tongued like a share, the heart-wave ploughs up failure, / Carries the night and day and fetches / Profit from sleep (l. 17-19). In the face of death, however, The wave falters and drowns; for while the heart takesRead MoreThe Rising Threat Of Japan1854 Words   |  8 Pagesthis time, therefore, that we begin to see New Zealand considering new friends, specifically the United States. 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Native American s Greatest Flaw Throughout History

Native Americans: 1830s-1930s America’s greatest flaw throughout history is how it treats its minorities, especially the Native Americans. From the beginning of European involvement in America, Native Americans have been cheated and mistreated. Even before the United States became a country, European traders would do whatever they could to make a profit, even use the diseases that they carried to begin an epidemic. As shown in the early Franciscan missions, Native Americans were considered heathens that were, at best, simply objects of conversion and at worst subhuman converts that could be used to till fields until they died of disease or maltreatment. Treaties with Native Americans were rarely honored, and they were used as mere pawns in struggles such as the French and Indian War. In â€Å"the land of the free†, Native Americans were systematically denied their â€Å"inalienable rights,† and the period that most clearly shows this are the 19th and early 20th c entury. Government policy regarding Native Americans changed from the 1830s to the 1930s, often reflecting the way Native Americans were viewed in that time period. The most well known injustices that the Native American people suffered under the United States government occurred in the 1830s. Under Jackson’s administration, the Choctaw, Chickasaw, Creek, and Cherokee were removed from their lands and resettled in the Indian Territory, which is now known as Oklahoma (Garraty, 248-250). Some smaller groups resisted violentlyShow MoreRelated Lies My Teacher Told Me by James Loewen Essay example1439 Words   |  6 Pagestheir true history. This book attempts to show how and why American history has been taught the way it has without regard for the truth. 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Philosophy 101 Study Guide free essay sample

When: Thursday, the 26th Day of September, 2013, 3:00pm – 4:15pm Where: The same location our class normally meets What to bring: Your ASU Student ID, for when you hand in your exam An Exam book (blue book or green book) available at the bookstore A Scan-tron form (bubble-in forms) available at the bookstore TWO number 2 pencils for filling in the scantron form A blue or black ink pen (optional – pencil ok), for your exam book. I will not have extras available. If you forget yours, you’ll have to rely on the kindness of your peers or else run to the bookstore to buy some, losing you valuable time. If you bring extras for your peers, they will be supremely grateful. Structure of the Exam The exam will consist of: †¢60 multiple choice questions (for Scantron form) †¢Worth 4 points each †¢240 points total †¢questions limited to topics covered on this study guide †¢1 essay question (for exam book) †¢worth 60 points total †¢questions will be broad and comprehensive for Unit 1. †¢Answer should be 4-5 paragraphs Study Guide Warranty IF: you fill out this study guide completely based on your notes, the readings, and the lectures, making a recognizably serious attempt to put in relevant and correct information, and you turn in the completed study guide prior to the exam, either †¢as a MS Word attachment sent by e-mail to [emailprotected], with the subject line â€Å"PHI 101 STUDY GUIDE WARRANTY†, or †¢as a paper copy turned in to the SHPRS office on the 4th floor of Coor hall, time-stamped and clearly marked on the top page â€Å"Jeff Watson, Phi 101†, or †¢as a paper copy turned in on the day of the exam prior to picking up your exam. and you take the quiz and answer all 60 of the multiple-choice true/false questions. THEN:  On the multiple-choice section of the exam, you will receive at least 173 out of 240 points (72%, equivalent to a B-/C+). †¢If you receive fewer than 173 points on the multiple-choice section, and you turned in the completed study guide, then contact me after the exam, and I will automatically raise your grade on the multiple-choice section to 173 points. †¢No warranties are here given for the essay portion of the exam. †¢If you don’t take advantage of this warranty, and you get less than 173 points, no excuses or complaints. STUDY GUIDE FOR MULTIPLE CHOICE QUESTIONS From Solomon’s Little Philosophy Book: Chapter 1 What did the followers of Confucius teach? How did Confucius’s virtues differ from Socrates? Socrates emphasized the importance of the individual soul, however; Confucius insisted that what was most important in life were one’s relationships with other people. Confucius wanted to live life the right way by being honorable and faithful while Socrates believed living life the right way had to do with looking after the good of one’s own soul. Confucius teaches that one follows the dao by being respectful of the customs of one’s society, by being deferential to one’s parents, and by being a good citizen. What did the Daoists teach? How did they differ from the Confucians? Daoists act â€Å"more towards nature† rather than relating with social proprieties. They liked living naturally and a simple and respectful life. Daoist teachings aren’t teachers but rather paths that guide people to finding their true natural selves. What did Buddhism teach about the self? The Buddha taught that not only individuality but the universe as a whole was something of an illusion. Focuses less on individual self and more on living in harmony with the larger spiritual world, like Daoism. Who were Plato, Socrates, and Aristotle? How did they know each other? They were all early philosophers, Socrates wrote nothing down; Plato his prized student wrote down everything and that’s how we know about it/him and Aristotle was Plato’s student. Chapter 4 What’s the difference between local skepticism and global skepticism? Local skepticism is the view that one can not possess knowledge in some particular domain. Global skepticism is the view that one can not know anything at all. Why did Descartes insist that we begin by doubting everything we thought we knew? His aim was to use this method of doubting everything you know to discover what we actually do know for certain. So we can prove them. What did Hume argue we cannot prove about our experiences and the real world? Hume argues that we cannot prove that there is a real world outside our experience, much less that our experience is an accurate representation of that world. He says we need to get outside our experience to see whether it does fairly represent the world, however, its near impossible to do that. What did Hume believe about the laws of nature? Hume states that hoe do we know that the laws of nature tomorrow will be the same as the ones today, we only have the past to rely on which doesn’t say much about the future. We cannot prove the laws of nature and their existence. What does Solomon think is the â€Å"healthy† kind of skepticism? It means not simply taking at face value what other people tell you or simply accepting â€Å"common sense† without thinking about it on your own. You are able to think it out for yourself and figure out where your beliefs come from and how you would back them up. Plato’s Apology (‘the Trial of Socrates’) What happened in the Apology? Socrates is charged for not regarding the gods correctly, creating new deities and corrupting the youth of Athens, so he makes this speech the ‘Apology’ to defend himself. How did Socrates defend himself against Meletus? He makes Meletus feel like a fool and makes him question everything he says. How did he interpret the words of the Oracle at Delphi? He used the notion that the oracle told him that no one was smarter than him to go an interrogate everyone, and be a nuisance to the people. He took it as a riddle, he knew he had no wisdom and gods didn’t lie. What punishment did he offer to accept? He is sentenced to death. Locke’s Essay ‘On Enthusiasm’ What is â€Å"enthusiasm†? Enthusiasm is a vain and unfounded confidence in divine favor or communication, Locke strongly rejects it. What’s the unerring mark of the lover of truth for truth’s sake? One unerring mark of the love of truth is not entertaining any proposition with greater assurance than the proofs it is built upon will warrant. Not entertaining any proposition with greater assurance than the proofs it is built upon will warrant. Assuming an authority to dictate the opinions of others is a sign of what? The assuming an authority of dictating to others, and a forwardness to prescribe to their opinions, is a constant concomitant of this bias and corruption of our own judgements. How does evidence for something’s rectitude (or truth) relate to the strength of our persuasions about it? The strength of our persuasions is no evidence at all of their own rectitude: crooked things may be as stiff and inflexible as straight: and men may be as positive and peremptory in error as in truth. Only have strength in your own persuasion. How should our degree of belief relate to the evidence? Our degree of belief guides us to all answers, it’s our greatest form of persuasion and our biggest evidence. Why does Locke think his opponents’ arguments are circular? It is a revelation because they firmly believe it, and they believe it because it is a revelation. Based on Locke’s view, what’s the best way to develop a character that allows others the freedom to hold their own opinions? Guide to Philosophical Argument (the Standard View†¦): What is and isn’t a representation? A picture of you may be a representation of you, but it’s not you. It’s how someone or yourself can view you. But you can always misinterpret a representation What’s a proposition? Propositions are representations of the world which are in some sense language-independent. What makes a proposition true or false is whether the proposition corresponds to a fact. If it corresponds it’s true, if not, no. What is a fact? What is an opinion? Facts are things which we know for certain (however there can be facts about things people don’t even know) and opinions are things which we don’t really know, and we have a thought or suggestion about it. What’s the difference between being vague, ambiguous, and relative? Something can be vague but not ambiguous, or vice versa. Bat is ambiguous but not vague. And relativism: A theory, especially in ethics or aesthetics, that conceptions of truth and moral values are not absolute but are relative to the persons or groups holding them. What sorts of things might make a relative truth true? There is no truth, everything is a matter of opinion. However, if all the facts are true then it might be true. What’s the difference between sense and reference? The sense of the word is the concept the word expresses and the what the word refers to is the object, entity or property in the world that it stands for. Mammal- sense of the word animals with mammary glands and whatnot, reference whales, lions and tigers for example. How could a word have no referent? Like the word unicorn, there’s a sense of it; a horse with a horn on it’s head. But its mythical and doesn’t exist so there are no unicorns which leave it with no reference. How could a word have no sense? Then there’s a word like love, everyone has a different sense of love so there’s no one universal sense to it. How would two words have different senses but the same referent? President of America, refers to Barack Obama but could refer to someone else in 4 years. Why are all opinions either true or false? Opinions are beliefs about what facts are, so one person’s beliefs may end up to be true and one’s may not. If I have so much evidence that I must believe something, why could it still be false? I can think I can fly by just flapping my arms, but there are rules of gravity that allow me not to fly, so it’s difficult to believe it’s true. How would you recognize an inductive argument? Inductive arguments start with a series of particular truths about individual instances, and draw a general conclusion about a large group of instances. How would you recognize a deductive argument? Deductive arguments can start with â€Å"Ifthen†¦Ã¢â‚¬  statements, or â€Å"either†¦.or†¦Ã¢â‚¬  statements, and lastly Reductio arguments which involve believing something, then finding a contradiction in the belief and then proving it false. How would you recognize an abductive argument? Abductive arguments are weak, all they prove is that there is a plausible working hypothesis, not that it’s true or false. What’s the difference between logical necessity/possibility, epistemic necessity/possibility, and natural (or ‘nomic’) necessity/possibility. Logical possibility is the broadest sense of ‘possible’, its a scenario which contains no contradictions. Logical necessity means that every possible way the world could be is one in which the proposition is true (all cats are cats). Epistemic possibility, given the evidence I have, something is probably highly unlikely to be true (pigs can fly). Natural possibility, something might be logically possible but contradict with one of the laws of nature. (flyings example but violates law of gravity). What’s it mean for an argument to be valid? An argument is valid when, and only when, there is no logical possibility of the premises being true and the conclusion being false. How would you recognize a valid argument? A valid argument says the it must be logically impossible for the conclusion to be false if the premises are true. (All dogs are mammals, Old Yeller is a dog, Old Yeller is a mammal.) What’s it mean for an argument to be sound? All the premises are true, and the argument is valid. What is the doctrine of recollection? It’s the idea that we are born possessing all knowledge and our realization of that knowledge is contingent on our discovery of it. Our soul once knew everything and forgot it, so we are recollecting all the knowledge. What’s Socrates’s argument for the doctrine of recollection? Socrates’s conclusion: the soul is immortal, because the truth of all things has always existed in the soul. What does Socrates think the boy’s knowledge of geometry shows? That he had the previous knowledge already, a priori knowledge. Why does Socrates argue that Meno’s boy slave has a priori knowledge? Because when he tested him on geometry, the slave was able to get the correct answer because he already had the knowledge in him, he just had to recollect it. Socrates holds that a priori knowledge comes from where? Plato is a(n): empiricistrationalist idealist? From Descartes’s Meditations 1st meditation: Meditator looks back on all the falsehoods and realizes he could have doubted everything, he starts to doubt all the foundations and big things. Ends up realizing even simple things can be doubted. Why did Descartes begin his process of doubting the existence of the external  world? However, his purpose wasn’t to achieve tranquility, but to reveal the foundations of knowledge.It was not because he really didn’t believe we could know anything. It was because he wanted to know what ultimately, at the bottom level, justified all of our other beliefs. Which 3 arguments does Descartes offer to get himself to doubt? 1. My senses have deceived me. (mirages, etc.) 2. I could be dreaming this all up (very complicated dream). 3. God or an evil demon are making us doubt everything and not fully believe it. Why doesn’t the deceitfulness of his senses give Descartes reason to doubt everything? Only made him a local skeptic, not a global skeptic, dealt with small matters. What never changes in Descartes’s dreams? Arithmetic and geometry never change. 2nd meditation: The meditator doubts ‘I’ and if he even exists. Uses the wax experiment, knows the wax exists and studies its being. He uses it as a comparison to himself and realizes happily that he does indeed exist and that his mind is better known than his body, and that all clear and distinct perceptions come by means of the intellect alone, and not the senses or the imagination. What is the one thing that Descartes can’t doubt? Can he doubt his existence. How does Descartes know that he exists? He knows he’s having thoughts, and he’s capable of thinking, and something is doing the thinking. (wax experiment). According to Descartes, what is he? A thinking thing (immaterial soul). 3rd meditation: Proof of god being a perfect being. Why does Descartes think that an infinitely perfect God must exist? Because the universe couldn’t have come from nothing, something had to create it and he’s obviously not powerful enough to. 4th meditation: Descartes is now certain of god’s existence and questions his motives. God must be responsible for his judgement, but the Mediator doesn’t think himself as a supreme being like God. If god is a perfect being, he should be able to create perfect beings. But he now looks at God as a whole to see his perfection. How does Descartes use God’s existence as a foundation for all other knowledge? He uses it to see if God created everything perfectly and if God is the one who controls everything. And God created the perfect universe. What is foundationalism? Why does Descartes hold to it? In philosophy, foundationalism is an epistemological theory which holds that basic beliefs exist and are the foundation for all other justified beliefs. The theory rests on the assumption that beliefs must be justified by other beliefs. Even if his beliefs about the external world were false, his beliefs about what he was experiencing were still indubitably true, even if those perceptions do not relate to anything in the world 5th meditation: â€Å"The essence of material things, and considering the existence of God for a second time†. Clear and distinct perceptions are always convincing, according to the Meditator. He sets out to create an analogy between triangles and pythagorean theorem and God, saying he can prove its existence. Why does Descartes think that the most perfect being conceivable can’t fail to exist? The most perfect being has to exist because something had to have created the perfect universe. Has to prove that his sense are real and the external world exists. Descartes is a(n): empiricistrationalist idealist? Lecture on Epistemology: If you know that p, then what follows? Then p must be true; you must believe p; you must be justified in believing p; your justification must have some sort of explanation (can’t just be luck). What does â€Å"justification† mean, and what is its relationship to knowledge? A justified belief is one you rationally ought to hold, given the evidence that you have. You can’t claim to know that you are going to get a job if you don’t have the evidence for it that warrants you in believing it. What are the three types of experiences which can justify beliefs about the external world? Three types of empirical justifications: perception, memory and testimony. What is a priori justification? Its a rational justification which means â€Å"rational intuition† or â€Å"pure reason†. What’s a rationalist believe about knowledge? Who were the rationalists? Essentially, rationalists believe that (some) knowledge can be acquired through reason alone or, to put it another way, you can come to know about the world by thinking about it. Thinking about the world logically allows you to construct a complete system or entire set of rules that explain everything. Rationalists tended to believe that knowledge is a bit like maths and that, by thinking clearly enough about things, you can come to know everything without ever having to actually look at the world. As a result rationalists believed in a priori knowledge, knowledge that comes before experience. Descartes was a rationalist. What’s an empiricist believe about knowledge? Who are the empiricists? Both groups believe in the importance of reason and both groups contain scientists but empiricists believe that reason alone is not enough and that you need to provide your reason with material to work on †¦ which you can only acquire through your senses. As such, for the empiricists, perception is the source of all knowledge and reason just works on the evidence or perception that perception provides., empiricists to believe that all knowledge was more like science and that things could only be known a posteriori, i.e. after or through experience. As such, in order to find out about the world you have to conduct a series of experiments on it and then use reason to work out what those results mean. John Locke was an empiricist. From Locke’s ‘Knowledge through Experience’ Where does Locke believe that all of the materials of reason, and all knowledge, come from? For Locke, all knowledge comes exclusively through experience. He argues that at birth the mind is a tabula rasa, or blank slate, that humans fill with ideas as they experience the world through the five senses. Locke defines knowledge as the connection and agreement, or disagreement and repugnancy, of the ideas humans form. Does Locke believe in innate ideas? Why or why not? Locke argued that the mind is in fact devoid of all knowledge or ideas at birth; it is a blank sheet or tabula rasa. He argued that all our ideas are constructed in the mind via a process of constant composition and decomposition of the input that we receive through our senses. Locke is a(n): empiricistrationalist idealist? Hume’s ‘Experience and the Limits of Human Reason’ Can we trust that the future will resemble the past? Why or why not? We cannot justify our assumptions about the future based on past experience unless there is a law that the future will always resemble the past. No such law exists. We can deny the relationship without contradiction and we cannot justify it with experience. Therefore, we have no rational support for believing in causation. What is the origin of our ideas? We construct ideas from simple impressions in three ways: resemblance, contiguity, and cause and effect. How are ideas distinct from impressions? Hume begins by noting that the perceptions of memory, imagination, etc., are never as forceful or vivacious as our first-hand perceptions of the real world. Impressions: These are the lively, first-hand perceptions, either of something external (e.g., sensation) or internal (e.g., emotion, desiring, willing). Ideas: These are the less forceful, less lively perceptions, which occur when we reflect on previous impressions (e.g., via the memory, imagination, etc.). †¢ Where do we get the idea of causation, according to Hume? Hume claims that causation is a habit of association, a belief that is unfounded and meaningless. He notes that when we repeatedly observe one event following another, our assumption that we are witnessing cause and effect seems logical to us. What does â€Å"C causes E† mean, on Hume’s account? Cause and Effect. Fire causes heat. etc. Hume is is a(n): empiricistrationalist idealist? Berkeley: What did Berkeley believe about the real world and the world of experiences? They hold instead the mechanistic world view, which denies that the world is as we perceive it, and insists that the physical world is composed of entities possessing only the primary properties of extension. All of the  secondary properties we perceive physical objects as having, in reality exist only in our perceptions, not in the objects themselves. Berkeley is a(n): empiricistrationalist idealist? Kant According to Kant, what ‘world’ can we know, and what world can’t we know? We can be said to know things about the world, then, not because we somehow step outside of our minds to compare what we experience with some reality outside of it, but rather because the world we know is always already organized according to a certain fixed (innate) pattern that is the mind, the rationalists are right in saying that we can know about things in the world with certainty; and the empiricists are right in saying that such knowledge cannot be limited merely to truths by definition nor can it be provided by experience. What does Kant mean by â€Å"phenomena?† Kant theorizes that the human mind is restricted to the logical world and thus can only interpret and understand occurrences according to their physical appearances. He wrote that humans could infer only as much as their senses allowed, but not experience the actual object itself. According to Kant, how do we have knowledge of a priori truths? According to Kant, a priori knowledge is based on the form of all possible experience. Kant thinks that a priori knowledge, in its pure form, that is without the admixture of any empirical content, is knowledge limited to the deduction of the conditions of possible experience.

Marketing Plan of Nestle free essay sample

In the Name of Allah the All Merciful, the Most Merciful. MARKETING MIX OMER MAQSOOD ALI (L1F07MBAM2072) M. USMAN TANVEER (L1F07MBAM0074) AMAL AMJAD (L1F07MBAM2091) AYESHA SAEED(L1F07MBAM2098) MBA Section (B) Presented To: PROF. S. ALAM University Of Central Punjab Lahore. Acknowledgment: We are very grateful to many people for their help and encouragement during the project writing of this report. We especially want to thank Sir S. ALAM for giving us helping us in this project PRODUCT NAME : â€Å"NESTLE INSTANT MILK’’ GROUP NAME: (G) TABLE OF CONTENTS MISSION STATEMENT ? STORY OF NESTLE ? DYNAMIC EXPANSION ? BRANDS OF NESTLE ? BOARD OF DIRECTORS ? AUDIT COMMITTEE ? NESTLE’S OBJECTIVES ? MARKETING AND SALES ? MARKET POSITION ? NESTLE EVERYDAY ? RESEARCH AND DEVELOPMENT ? MARKETING MIX ? PROBLEMS FACED BY NESTLE ? RECOMMENDATIONS ? SWOT ANALYSIS ? FUTURE OF NESTLE . MISSION STATEMENT â€Å"AT NEWSTLE, WE BELIEVE THAT RESEARCH CAN HELP US MAKE BETTER FOOD SO T HAT PEOPLE LIVE A BETTER LIFE. We will write a custom essay sample on Marketing Plan of Nestle or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † NESTLE STORY: Nestle Pakistan is a subsidiary of nestle S. A a company of Swiss origin headquartered in Vevey, Switzerland. It is a food processing company, registered on the Karachi and Lahore stock exchanges. For 5 years in a row, the company has won a place among the top 25 companies of the Karachi stock exchange. Headquartered in Lahore the company operates 5 production facilities. Two of its factories in Sheikhupura and Kabirwala are multi products factories. One factory in Islamabad and 2 in Karachi produce bottled water. Through its effective marketing and vast sales and distribution network throughout the country, it ensures that its products are made available to consumers whenever, wherever and however. In the line with Nestle’s global philosophy, Nestle Pakistan is proud of its commitment to excellence in product and safety and quality and providing value and services to its consumers. On the social front it is very responsible when it comes to environmentally sound business practices and corporate social responsibility. Nestle Pakistan operates in many ways but people products and brands are tge main flag bearers of the company’s image. Dynamic expansion Nestle Pakistan has being at the forefront of development of dairy sector in Pakistan as major industrial stake holder for a while . nternal efforts and some initiatives with government have being going on since long in order to maximize the development of the sector . still, a need for sector wise coordination and combine efforts was there to ensure utilization of all available resources to move forward in the direction. Through the agric-services department nestle has being involved with various infrastructure and support related initiatives such as development of model farms, setup of milk chiller and import of Australian cow to boost milk production . estle is also working towards setting up mega dairy farms to exemplify best farm practices and ways to boost mike production . Brands of Nestle ? Kit Kat ? Nescafe ? Nestle Milo ? Maggi ? Nestle water ? Nido ? Nestle milk pack ? Nestle cerelac ? Friskies ? Nestle yogurt ? Nestle pudina raita ? Nestle zeera raita ? Nestle flavors cream ? Nestle rice ? Nestle frost ? Polo ? Breakfast cereals ? Lactogen ? Milkpack desi ghee ? Milkpack uht cream Board Of Directors 1. Syed yawar Ali Chairman 2. Roland Decorvet M. D. 3. Fritz van dink Director 4. Roger steller Director 5. A. cantacuzene Director 6. Syed babar Ali Director 7. Syed Hyder Ali Director Audit committee Syed hyder Ali Syed Babar Ali Peter wuethrich Objectives of nestle Marketing objectives are compatible with the overall corporate objectives of nestle. Company’s objective is to be the world’s largest and best branded food manufacturer while insuring that nestle name is synonymous with the products of the highest quality. Its chief objectives are: To achieve compatibility with international voluntary standards on environmental management systems. †¢ To build mutual trust with consumers, governmental authorities and business partners. †¢ To ensure continuous improvement of nestles environmental performance. †¢ Conservation of natural resources and minimization of waste. †¢ Total compliance with the laws. †¢ To establish the benchmark for good business practice. †¢ Employing new technologies and pr ocessing. †¢ By committing to resources, both human and financial. †¢ Measuring the cost and benefits to business of it’s activities. Monitor progress. †¢ Audit results. †¢ Review targets. Marketing and sales During the year under review the company achieved sustainable profitable growth by capitalizing on the opportunity presented by a positive business environment. This became possible through successful marketing and sales strategies and focus on key initiatives. Innovation and renovation remained the key to development of new products. In 2006 several new products were introduced that included fruit vitals juice, NIDO 3+, podina raita, honey and banana flavored cream for Afghanistan and new packaging for several products. During the period under review we continued with our strategy to increase distribution penetration and develop additional trade channels. Activities such as town storming, special distribution drives and distributor training were extensively undertaken in second strata towns. Area-based territory management continued to be strengthened and wider availability and visibility of products provided a competitive edge. The key initiative of category sales development continued to effectively strengthen strategy planning with respect to channels, customers and shoppers. Nestle everyday To target the large potential offered by the tea-creaming segment, nestle everyday tea-creamer was launched in 1992. supported by integrated marketing, focused distribution with sampling drives and excellent consumer acceptance, the brand has shown strong growth and holds great promise for the future. The brand is available in a variety of pack sizes ranging from 40 to 1000 gm. MARKET POSITION UHT milk grew at a faster pace than the industry, mainly due to price stability and aggressive media and non-media activities. NESTLE Plain Yogurt was launched on November 1, 2000 in the biggest branded yogurt market Lahore, supported by a fully integrated marketing campaign. The product was very well received by the consumers. We continued to expand our water business. While NESTLE PURE LIFE retained its significant market share in the retail sector, we launched the Jumbo Service (5-gallon bottles for home and office consumption) in July 2000 in Lahore, thereby entering avery promising market segment. The results are very positive and the market is developing fast. Research Development Nestle, the worlds biggest food Group, is also the global leader in the industry with regard to Research and Development (R), No other food company matches the R presence of Nestle, with a worldwide network of centres in 17 locations on four continents. Noother food company dedicates so many human and financial resources to R: an international staff of 3500 engaged in the search for innovative new products and the renovation of existing ones. Year after year, Nestle invests some 800 million Swiss francs into R as a major driving force of its double strategy: to strengthen the Companys brands worldwide and to continue to support future long-term growth and competitiveness through innovation and renovation. At the threshold of this new millennium, Nestle’s objective is to consolidate and strengthen its leading position at the cutting edge of innovation in the food area, in order to meet the needs and desires of consumers around the world, for pleasure, convenience, health and well being. In addition, significant progress was achieved across the broad range of our business activities such as Information systems, logistics, sales and distribution structure where strong distribution and effective merchandising made a major contribution in achieving the high rate of growth as mentioned above Marketing mix †¢ Product †¢ Price †¢ Promotion †¢ Placement Questionnaire Name: M. ARSHAD Designation: Acting team leader (production department) Location: Kabirwala Factory Contact no. :0300-4188099 PRODUCT Q: When was Nestle Instant Milk launched in the market? A: Nestle first launched its powder milk in the market in 2003 and then came the liquid powder. Q: W hat are the specific features of the product that makes it different from other similar products present in the market? A: Nestle has introduced the milk powder which outshined others because of its great taste, refrigeration, ready to drink, less volume, more stable shelf life. Q: Is the product manufactured locally or imported? A: The entire production of the Nestle Everyday is carried out in Pakistan at Sheikhupura and Kabianwala. Q: What is the role of Research and Development department in the development of the product? A: At Nestle the Research and Development department is called as the â€Å"APPLICATION GROUP† . No other company matches the RD presence of Nestle. No other company dedicates so many human and financial resources to RD as Nestle. Q: Is the technology in making the products also local? A: No the technology is imported and is latest. Q: Did Nestle made any changes in the product or its manufacturing process since its launch? A: Yes, the factory mil powders spray drying capacity was doubled in 1999 with commissioning of new evaporator. Q: When Nestle launched the product, do its sales excel or fell short of the company sales targets? A: the actual target is a company’s secret that will not be disclosed. But we received an overwhelming acceptance and liking of the product. Q: Is Nestle instant milk good for health; is it according to international health standards? A: Over many years company’s primary concern has been to improve the quality and volume of milk for UHT processing and other milk based products. Q: What is the target market of product? A: The target market of the product is definitely he tea drinkers who have a choice and capacity for the best taste. Q: Did the company ever have some problems with the product? A: There was a problem of salmentation but it was quickly taken into notice and the problem was readily removed. Q: Did the company have any special concept behind launching the product? A: It is designed to be used in general but it is popular mostly in offices and cafes for tea purposes. Q: Did Nestle receive any complaints about the product ever? A: yes, but now the error rate has been reduced to zero. 2004 3 complaints 2005 6 complaints 2006 4 complaints 2007 - 2 complaints Q: What is the current position of the product in the market? A: Well the product is matchless in quality and has no match. It has a sufficient name and place in the market. Q: Do the company donate any money from its product sales? A: On the basis of profit margin Nestle seldom make donations o non- profit organizations and charitable institutions. Q: How do you make sure that the cows which are milked are disinfected? Nestle has its own diary farms from which we collect milk and we have a special team of veterans who regularly inject animals against epidemic diseases. Q: what about the packing of the product, any specifications? A: Yes the Nestle logo is a must, other than that the product is made available in convenient sizes and attractive colors. The WHITE color is the chief color to depict the color f milk. Q: Who are the major competitors of product? A: competitors are Olpers (Angro) and Halib milk. Q: Who are the industrial consumers of Nestle Everyday instant milk? A: PIA, MC-DONALDS and PEARL CONTINENTAL Pakistan. PRICE Q: How do you set prices for your products? A: We set prices of our own because Nestle is the trend setter in the market. Q: What is the profit margin of the product? A: The profit margin is usually high because of the igh quality of the product. Q: Does the prices fluctuate or they remain stable ? A: As the product is a diary product so its prices generally trend to fluctuate. Q: On what scale prices are fixed? A: The prices are fixed on a reasonable scale so that majority of public can afford. Q: Does competitors prices bother your price policy? A: Not really, we set price of our own. Q: Do you give price discounts? A: Not to the final consumers but it can be considered for the he organizational consumers like Nestle has given discounts to PIA. Q: Do you have any price refund policy? A: No, we never return the paid money back. If the claim is valid then we can replace the products. PROMOTION Q: What are the channels adopted for promotion? A: TV, News papers, magazines and doctors. Q: What is the advertisement budget of the company? A: It is preplanned b the start of financial year. It is kept secret b the company. Q: Who are the sponsors of the company? A: Nestle does not have any sponsors. Q: Does Nestle have any brand ambassador? A: No, Nestle has no brand ambassador. Q: What is the share of promotion in overall project? A: It varies every year. Usually it is 40% of the product. Q: What is the nature of marketing for the product? A: The product is marketed aggressively in the market. Q: Is there any online promotion methods? A: In Pakistan, not really. PLACEMENT Q: Where are the outlets of product located? A: These are located all over in Pakistan regardless of big and small cities. Q: Does the product is sold directly to the consumers or via distributors? A: The product is not sold directly t the customers because of the extensive consumer groups. Q: What are the insurance policies of companies? A: Insurance policies are maintained but they are hihly confidential. Q: What is the warehousing facilitation of company? A: Nestle has its own warehouses for the storage of products as well as it has also hired some warehouses. Q: What are the transportation modes of the product? A: Usually mode of transportation is road. Q: Did customers or suppliers ever complaint about shortage of Instant Milk in market? A: No we have a well defined system to ensure that products at right time are at right place. Q: Does the company uses any E-distribution for the product? A: Due to the distribution problems that a number of online firms face Nestle until now has no plans for E – distribution. PROBLEMS FACED BY NESTLE The problems for Nestle in today’s world are the claims faced by it as being charged with the responsibility of violating the â€Å"International Marketing Codes†. Nestle claims that I is doing nothing wrong and unethical in the way it markets is baby foods around the world. Baby milk action has raised the case of â€Å"SYED AAMAR RAZA† who has publicizes evidence of Nestle’s malpractice in Pakistan also as well. It has been claimed that company marketing is causing unnecessary deaths and sufferings of babies, largely among poor because they do not use the proper amount of powder in order to save some volume for future use which causes great danger to baby life. Recommendations Nestle must state in writing that it accepts that the international code and the subsequent relevant World Health Assembly Resolutions are minimum requirements for every country. Nestle must state in writing that it will make required changes to bring its Baby Food Marketing policy and practice into line with International Code and Resolutions. SWOT ANALYSIS OF NESTLE TABLE OF CONTENTS: STRENGTHS TO BUILD ON WEAKNESESS TO COVER ON OPPORTUNITIES - TO CAPTURE THREATS TO DEFEND ON STRENGHTS The greatest strength of nestle is that it includes a culture that is team focused and an open door policy. Nestle focus on collectivism and performance orientation attitude which encourages employees to work harder. Another thing is high level of market share and that people all over the world trust and recognizes Nestle as a big brand name. Strength is that people trust on Nestle. It looks at achieving higher volumes by renovating existing products and innovating new products. Strength is that they are low cost operators which allow them to not only beat competition but also edging ahead operating excellence, innovation, renovation, product availability and communication are major strengths. IT is an important aspect that people all around the world are becoming more conscious about health, that’s why they prefer Nestle. WEAKNESESS One major weakness of Nestle is that it is entering into markets that are already mature and can give a tough competition to new entrants. Nestle Plain Yogurt has proved to be a Nestle weakness because it has been unable to make its market place in USA. But Nestle by analyzing the sensitive areas can overcome its weaknesses. OPPORTUNITIES Nestle in Pakistan has a great opportunity for expanding its markets because in Pakistan there is a large ready market of food and beverages due to trends of eating and the increasing . I t also has opportunities largely in China and India as well. Through proper marketing research Nestle can cash on to these opportunities. Threats Nestle is facing the threats by worldwide community due to its violation of international marketing standards. Many conferences and campaigns have been held against Nestle in this regard which can damage the name and trust of its customers. Another threat is due to the increasing popularity of its competitor OLPERS in local and international markets. FUTURE OF NESTLE Nestle is today the world’s largest food and beverage company with its mission to provide healthier lifestyle. It has launched many products in Pakistan the majority of which are popular and among the market leaders. Nestle is installing new plants and importing latest technologies to improve. Moreover, innovation is one of its greatest strengths so it has a bright future in Pakistan.